The aim of ‘Study and Play’ is to promulgate university training among young athletes. The anniversary coincides with the signing of the agreement with Rafa Nadal as an international image of the brand.
The Foundation Rafa Nadal and Drasanvi celebrate a year of collaboration since signing an agreement with the aim of boosting the education and sports projects of the foundation. They are mainly developed in Spain and India, placing sport practice as the axis of all its programmes, aimed at achieving optimal social development of socially disadvantaged children and young people. For this, Rafa Nadal Foundation uses sport as a tool to enhance their fundamental attitudes and values.
For example, during this first year Drasanvi’s participation was decisive in the creation of the ‘Study and Play’ programme, developed by Rafa Nadal Foundation in collaboration with I-Con Sports, which facilitates to young athletes with full dedication, the possibility of acceding to the scholarships that the American universities grant. “It is very important for the sports world that the reconciliation between academic training and professional sport is encouraged,” says Óscar López, President of the leader company in the food supplements area. “And Rafa Nadal Foundation does a great job in this sense,” he adds.
In addition to collaborating with the foundation, Drasanvi has Rafa Nadal as ambassador of the brand, being its international image, and the protagonist of the campaign “Always by the side of those who make a difference”.
The company, which is in the process of international expansion, is identified with the values of the tennis player, since according to López, Drasanvi “is continually researching new formulations and developing new and increasingly effective products. And it is this desire for improvement that, just like Nadal, allows us to make a difference with respect to our competitors“.
Drasanvi is also an official sponsor of Youth Circuit of Rafa Nadal Tennis Tour by Mapfre, which is held annually in different Spanish cities and which profits go to the Tennis Foundation.